Looking at it critically, the major difference between employee engagement and employee marketplace is the fact that we are in the era of the millennial; a unique set of talents that have been largely influenced by innovation, digitisation, revolution in the open economy, globalisation and the talent economy. In Africa, they are called Afrillenials.
What is important here is that the process of trying to harness them for productivity has changed, and there must be a deliberate strategy to do that. Engaging them is not just a correlation of activity or events which virtually leads to an expected conclusion. No. You must strategically activate the process and get the outcome you seek to achieve.
It is like a marketing campaign which is deliberately targeted at an objective. This group of people with their attitudes, attributes, values and expectations are radically different from the traditional era of ‘the humanist’ or the digital migrants. So to motivate and galvanize these sets of individuals, you must be deliberate about it.